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Information on Perceptual Maps

Information on Perceptual Maps

CLC-Marketing Expenses, Perceptual Map, and Organizational Chart Analysis Company Amazon Part II – Perceptual Map Refer to the information on Perceptual Maps in Chapter 7 of the David text. Follow Steps 1 through 5 in Chapter 7 and create a Perceptual Map similar to that in Figure 7-11 for your team’s company. Utilize your Strategic-Planning Template to develop the Perceptual Map for your company. In 100-150 words, summarize the information in Steps 4 and 5 in Chapter 7 and how it influences the firm’s strategic choices. Be sure to cite three to five relevant and credible sources in support of your content.

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