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Red Bull Case Study What is the critical thinking issue rais

Red Bull Case Study What is the critical thinking issue raised by the case? Summarize the different types of marketing communications that Red Bull uses. Are theses traditional or non-traditional? What communication goal does each of Red Bulls marketing communication tools accomplish? Are you familiar with any additional brand touch points that arent mentioned in the case? What is the risk of sponsoring a special event such as Felix Baumgartners historic dive? Red Bull and other energy drinks have generated negative publicity regarding possible health hazards. Discuss What makes Red Bull, in professor Kumars words, an anti-brand brand?

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Red Bull Case Study What is the critical thinking issue rais

Red Bull Case Study What is the critical thinking issue raised by the case? Summarize the different types of marketing communications that Red Bull uses. Are theses traditional or non-traditional? What communication goal does each of Red Bulls marketing communication tools accomplish? Are you familiar with any additional brand touch points that arent mentioned in the case? What is the risk of sponsoring a special event such as Felix Baumgartners historic dive? Red Bull and other energy drinks have generated negative publicity regarding possible health hazards. Discuss What makes Red Bull, in professor Kumars words, an anti-brand brand?

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